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Launched in 1963, Abanderado soon achieved a long lasting leadership position in men's underwear and undershirt market. This brand is still the unbeaten leader in Spain with a very strong position in commodity underwear and a top-of-mind brand awareness.
Abanderado is the leader and the most known brand in Spain of men's underwear. Its awareness reaches 84% in Spain, Spanish consumers are familiar with the brand's signature "Abanderado a tu lado" (Close to you).
Building up on this success, Abanderado extended its territory and is now registered and protected in over 60 countries throughout the world.